Outdoor retailer Mountain Warehouse has reported a 10 per cent uplift in online revenues since revamping its website and implementing a personalisation solution from Certona.

The retailer partnered with Certona in late 2016 for support in elevating its overall personalisation strategy. Mountain Warehouse implemented solutions including advanced web recommendations, point-of-open individualised emails and personalised landing pages.

After going live across six countries worldwide, Mountain Warehouse reported a 14 per cent increase in recommendation demand performance within six months.

The brand can now personalised desktop recommendations based on categories including gender and age, and tailor display and UX according to shopper history and whether they are a new or returning customer. Marketing emails offer granular personalisation and adaptive, relevant recommendations, delivering campaigns specific to audience, season/holiday, shopper profile and product category.

Ed Whatmore, Head of e-commerce at Mountain Warehouse. “The partnership with Certona has unlocked new opportunities for us that were previously out of reach. Business is thriving, and we’re able to provide an enhanced shopper experience by catering to individual customer needs and interests.”

“We’re extremely proud of the work we’ve done to support Mountain Warehouse, driving 10% incremental revenue,” added Meyar Sheik, CEO and co-founder of Certona. “We look forward to working with the team to further develop its personalisation programme for sustained, long term growth.”

Share Story: