16/11/2009

By Scott Thompson

Mothercare is adopting the web-based net.tickIT sign and ticketing solution from Pierhouse.

A multi-lingual version has been developed to accommodate any number of translations, which can then be incorporated automatically into Mothercare's marketing templates to ensure brand compliance. A set of reporting tools is also included so that the retailer in the UK has full visibility, and control, of what is being produced. All 51 countries in which Mothercare is represented, including Pakistan, Kuwait, India, Taiwan, Jordan, Slovakia, Estonia and Spain, have access to the solution.

"With everything available online, it is far easier to create the PoS in the first instance," says Emma Saunter, international marketing manager at Mothercare and Early Learning Centre. "Once a new piece of collateral is produced it is saved in the system so that it can be reused and we avoid duplication and also errors. Previously information was supplied on discs and held locally so if information was lost it had to be re-created; now staff simply log on and retrieve it from the main system. As we grow both the number of overseas outlets and countries in which we are represented it was important to find a solution that was fast, scalable and flexible as well as allowing us to have business critical information held in the UK."

Currently, country hubs are creating and printing the PoS and distributing it to the relevant shops. However, the plan is for individual stores to log on and print their requirements in-house.