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By Scott Thompson

The Moss Bros website is being re-platformed with DediPower, which is managing the site on a dedicated server, ensuring 24/7 support and the capacity to handle a high level of traffic.

The site is preparing for an increase in repeat traffic, following a site redesign by online conversion specialists Lost Ferret. "There are many ways to improve a site and the revenue it generates," says Mark Bolitho, sales director at Lost Ferret. "From experience, we know that fast and reliable hosting is a vital element, which is why we selected a dedicated solution with DediPower. We needed a hosting provider that would provide a high-level of expertise and support to meet Moss Bros' online objectives. Moss Bros is delighted, having noticed a marked improvement in performance, both front and back end since the relaunch on the new dedicated set up."

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