Authorities in China have now uncovered a total of 22 fake Apple stores in Kunming city. The search to find copycat shops began after pictures of one convincing replica store were circulated on the web.
An early search found five fake Apple stores, two of which were shut down for trading without a licence. Now, according to Chinese trade officials, 22 have been found unlawfully using Apple's brand and logo.
The investigation into unauthorised Apple stores in Kunming was brought about when an American woman living in the city published a blog post about the copycats under the blog name BirdAbroad.
She described how staff wore the same colour t-shirts as real Apple employees, and sported lanyards of the same design. The blog post went viral and prompted Chinese trade officials in Kunming to take action.
Latest News
-
UK’s CMA opens investigation into eBay Depop merger
-
M&S announces new franchise partnership in the Philippines
-
ASOS 'planning brick and mortar London store' following pop-up success
-
Tate & Lyle agrees £2.7bn sale to Ingredion
-
Topshop launches Irish website as European expansion continues
-
Asda warehouse automation push ‘set to cut 1,000 jobs’
From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories