Millennials ‘want delivery convenience’

More than half of UK consumers say they will go elsewhere if a food outlet it unable to offer delivery options, rising to 61 per cent for Millennials, a new survey has shown.

The Attest research, which polled more than 1,000 UK consumers, showed that, nationwide, 56 per cent will go elsewhere if a takeaway is unable to deliver.

The figures also indicated that the traditional supermarket weekly shop retains its top spot with 50 per cent visiting stores, 14 per cent going online and 36 per cent spending sporadically on an ‘as needed’ basis with different grocers.

However, 22 per cent said that they are actively considering switching to AmazonFresh; although a third were not aware of the offering and 15 per cent had no intention of using it.

Jeremy King, CEO and founder of Attest, said: “Our report shows there are a wealth of new trends and opportunities for continued innovation and growth in the food and drink industry. This is particularly true with more affluent, urban and younger consumers, where trends are evolving faster, with greater values at stake.

“The winners will be organisations who have the ability to detect, explore and act on each of these evolving consumer needs, at an ever-increasing pace. It’s time for food and drink companies to start evolving at the same pace as their consumers.”

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