uk aberdeen retail banner
     

Webinar

By Karen Moss

Microsoft has bought the office social network site Yammer for $1.2 billion. The business, which is four years old and has five million users, operates like Facebook for communication within companies.

Yammer is used by motor giant, Ford, and business services firm, Deloitte.

Microsoft hopes the acquisition will make its range of software products more appealing. Last year it bought the communications business Skype and integrated it with Microsoft products.

Yammer's chief executive David Sacks says: "When we started Yammer four years ago, we set out to do something big. We had a vision for how social networking could change the way we work. Joining Microsoft will accelerate that vision and give us access to the technologies, expertise and resources we'll need to scale and innovate."

Richard Britton, managing director, CloudSense, says: The acquisition of Yammer is validation that social business delivers efficient and effective ways of communicating digitally - something that companies have been looking to achieve for a long time and which has its origins in consumer platforms now being picked up by businesses.

This is a reversal of the business app filtering down to consumers. The democracy of the Internet has allowed this trend and it is gathering pace. Business social networks can be the glue that binds a company - the trick for Microsoft will be opening up its wider application suite to “Yammer” with the humans."

Home     More News


Other stories you may find of interest:

Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage

William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money

Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report

ogone banner feb 2013

















Content on this page requires a newer version of Adobe Flash Player.


Get Adobe Flash player








Webinar

intershops_video


Experian: Fraud Prevention and online security

multichannel


Whitepapers
Keep your store open when your network stops working
Reliable Retail Connectivity
This Whitepaper gives an insight into running a modern retail outlet chain and gives practical tips to help run a smooth, uninterrupted store IT network
Maven and SAP Business Objects yield fruitful business insight for Berry Gardens: Business Intelligence case study.
Synopsis: Discover how Berry Gardens uses SAP Business Objects delivered by Maven to solve a daily complex logistical puzzle - how to get berries from field to shelf within a matter of hours. With a morning’s turnover typically worth between £7m and £10m, access to up-to-the-minute information is vital to Berry Gardens’ success.
Enhance m-commerce performance with social content
Almost 80% of consumers now use their phones to help them shop. Download Reevoo’s best practice guide to combining mobile and social to find out how to maximise your m-commerce results.
This website is a part of Perspective Publishing Limited, registered in England No 2876166.
By using this website you agree to our COOKIE POLICY.