Microsoft has announced a strategic alliance with Intel to deliver improved platforms for the digital signage industry. The aim is to provide retailers with digital in-store advertisements that interact with the customer.

The two companies say that the Windows 7-based Windows Embedded Standard 2011 operating system, powered by 2010 Intel Core micro architecture, is optimised to address the sector's need for a more streamlined, high-performance and highly reliable solution. "The optimised platform simplifies development, helping to lower the total cost of ownership. It enables digital signage device-makers to focus on creating rich, connected user experiences that can be managed remotely and deployed anywhere from quick service restaurants and airports to hotels, cruise ships and retail stores," says Kevin Dallas, general manager at the Windows Embedded Business Unit, Microsoft.

The new system looks set to be ready in the second quarter of 2010. "Developing digital signage platforms that will break down silos of proprietary solutions and enable faster time to market and greater return on investment is a foundational pillar of our overall embedded market strategy," says Joe Jensen, general manager at the Embedded Computing Division, Intel. "We look forward to working with industry leaders such as Microsoft to create new design opportunities for innovative device-makers and partners, while giving them the tools and technologies they need to create smarter, interactive retail customer experiences."

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