Maxymiser has been appointed by leading scooter manufacturer Micro Scooters UK to optimise the www.micro-scooters.co.uk site. Maxymiser will develop and implement a multivariate testing strategy that identifies the optimum design, content and layout combination in order to increase sales and deliver a superior shopping experience.

Micro Scooters UK will use Maxymiser’s MaxTEST multivariate testing solution to present multiple variants of content and design to live visitors and analyse the combinations that generate the most sales.

The tests will initially focus on optimising the checkout process and targeting those pages with the highest dropout rates in the online sales funnel.

Maxymiser will enable MaxTEST on the Micro Scooters UK website with a one-time change, using a single line of JavaScript code. As a result, Micro Scooters UK’s marketing team will be empowered to take control of the testing strategy without needing to involve an IT specialist.

According to Micro Scooters UK, knowing where to prioritise efforts was extremely difficult and subjective.

“There is a challenge in making sure our website appeals to all types of visitors, from those who know our brand, or understand what they are looking for in a scooter, to those visiting for the first time. It was clear that Maxymiser could provide the expertise, strategic insight and best-in-class testing solution that would ensure we can optimise the online experience for all visitors to Micro-scooters.co.uk,” comments Ben Gibson, Business Development Director, Micro Scooters UK.

The scooter retailer’s testing programme will be supported by Maxymiser’s full service offering.

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