06/10/11
By Karen Moss
Marks and Spencer has launched a nationwide competition to find a presenter for its online TV channel. The multi-channel video agency Adjust Your Set, who runs the current video channel M&S TV, has worked together with the retailer to create and manage the online competition.
Hopefuls for ‘M&S TV Presents…’ can submit their own videos to a dedicated page, developed and built by Adjust Your Set, on www.marksandspencertvpresents.com explaining what they love about the retailer.
Customers will also be able to participate via a Facebook app and find information on the M&S Social Stories blog.
The public can then vote for their top three contestants and a judging panel will pick the overall winner to be announced on 23 November 2011.
Kamlesh Raichura, head of online marketing & CRM at M&S says: “Our campaign is a great multi-channel competition, with customers submitting their entries by video on our website or at our store roadshow.”
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