The increasing importance of mobile coupons

A new report from Juniper Research has found that the total redemption value of mobile coupons will exceed $43 billion globally by 2016. The huge increase is eight times the $5.4 billion spent this year as coupons are increasingly delivered by mobile apps.

The report found that mobile coupons – sitting at the intersection of advertisements, payments and loyalty schemes, is a key catalyst for the m-commerce market.
Especially for bricks-and-mortar retailers and are now appearing as an integral part of almost every new mobile wallet launch.

Innovative targeting techniques are being used to deliver mobile coupons to users not just based on location, but also with knowledge of the consumer’s lifestyle, work patterns and real-time activity extending even to social networking and gaming opportunities.

The report stressed, however, the importance of users freely “opting-in” to mobile coupon schemes and not being subjected to indiscriminate and unwanted promotions.

Report author David Snow says: “Mobile coupons are going mainstream. Cost effective mobile coupon campaigns are now within the reach of smaller retailers providing them with an easy way to drive profitable footfall and build customer loyalty. To ignore the potential of mobile coupons would be to ignore the future of m-commerce.”

    Share Story:

Recent Stories


From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.

Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.

Advertisement