Marks & Spencer is working with NCR to trial new multimedia zones in its stores. The concept combines digital discovery touch screens, video walls and displays of actual outfits to provide shoppers with inspiration to select that essential something.

The Style Online touch screens help shoppers keep up-to-date with the latest fashion trends and provide a digital stylist tool that enables shoppers to combine different garments and accessories to create their own personalised "look". They also give shoppers access to M&S’ extended range and make it easy for consumers to order apparel in the sizes and colours they want.

Craig Smith, IT programme manager at Marks and Spencer, says: “The NCR in-store online ordering solution makes it easy for shoppers to combine apparel from our various fashion ranges in a way that suits their body shape, size and style, and order in an instant. M&S is now able to bring to life the cut, flow and quality of the fabrics with high impact catwalk footage on the video walls, combined and physical displays of outfits, to help shoppers stay on-trend.”

The NCR Netkey kiosk and digital signage software makes it easy for M&S to change content according to what’s trending in traditional and social media or even the weather.
The multimedia zones are available in a number of stores in the UK and M&S’ flagship Paris outlet.

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