The majority of Londoners say delivery providers have an influence over their decision to purchase from a particular retailer, a new survey has found.

The research, conducted by Vitreous World on behalf of Brisqq, found that 89 per cent of people living in London base their purchasing decisions on delivery options.

More than two thirds (67 percent) of Londoners said time slots are too vague and almost a third (31 per cent) feel that delivery options are not flexible enough to fit their lifestyles.

The survey also found that more than half (54 percent) of consumers have a minimum expectation that retailers should offer deliveries that are within an hour of a requested, time, date and location with 16 per cent expecting retailers to offer deliveries at an exact time of the customer’s choice.

In addition to this, almost all (96 per cent) of respondents said that providing delivery at an exact time slot determines who they shop with.

Andrew Mukerjee, co-founder and CEO of Brisqq, said: “In the current retail climate, bricks and mortar stores need to provide more choice and flexibility if they want to remain relevant.

“The research highlights the growing demand for fast and flexible deliveries, likely because of the choice and convenience offered by e-commerce giants such as Amazon. This is often neglected when it comes to offline retail.”

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