06/12/11
By Karen Moss
Littlewoods has seen a 200-300 per cent uplift in conversions after deploying a digital campaign. The online solution combines its anonymous first party data with real-time retargeting technology.
The campaign, which ran over the Christmas period, leveraged data captured by Shop Direct Group, Littlewoods’ owner, over the past six months. It optimised previous behavioural and purchase history information to provide the most relevant products or offers for that user.
James Balmain, Shop Direct Group’s head of e-commerce, says: “This combination has led to massively increased performance. That’s the groundbreaking bit and the results have been astounding.
It’s probably the most successful digital campaign we have done in terms of return on investment off the back of a significant buy. It has really driven click through rates and conversions. We’ve used a raft of new technology to effectively put competition in the market and maximise our reach.”
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