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Wednesday 19 June 2019


Laura Ashley chooses Oracle for online customisation

Written by Hannah McGrath

Laura Ashely has chosen Oracle Cloud technology to support the growth of its online business.

The homeware and fashion retailer is increasingly looking to its online sales as the driver of its future growth as bricks and mortar stores cope with the decline in footfall and changing consumer habits being felt across the High Street.

The company’s online business has grown 23 per cent in the last three years.

The retailer said its tie up with Oracle Commerce Cloud would enable its team to create integrated customer experiences across traditional and digital channels and enhance its inventory management processes.

Laura Ashley first started selling its custom furniture, homeware and fashion products online in 2001.

The company has used Oracle Cloud to redesign its websites across the world by customising an online storefront for each territory and integrating its inventory systems across the business.

Colin Rice, chief information officer at Laura Ashley, said: “Customers can see our products and customise them in store, but a growing number want the option to buy customised items online as well and this was adding significant complexity to our business.

“With Oracle Commerce Cloud, we have been able to streamline business processes and capitalise on the opportunity to sell custom goods online globally.”

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