Advertisement
     

By Scott Thompson

Laithwaites Wine relaunches its website today and is now incorporating ratings and reviews - offering peer to peer recommendations of over 1,300 products.

Bazaarvoice has been appointed by the UK's largest independent wine merchant to implement its hosted Ratings & Reviews solution. "We wanted to find a better way to engage with our customers - allow them to hear what other shoppers think and pass on valuable information to each other," says Niki Freer, multi-channel development manager at Laithwaites Wine. "We're about real people and real wines, so the addition of user-generated content is a reflection of our brand values."

The retailer will also utilise user-generated content in its search engine optimisation (SEO) activity. "The benefits will be noticeable - shoppers' recommendations are a lot more valuable as people search in the language they speak, rather than marketing talk," says Freer.

Home     More News


Other stories you may find of interest:

Multi-channel movers and shakers: results revealed
Retail Systems can exclusively reveal the results of a multi-channel movers and shakers survey, recently carried out by Retailinsider.com on behalf of K3

Eptica helps retailers harness social media potential
Eptica is launching what is pitched as the industry’s first fully integrated social customer service suite

Social Commerce Awards: winners announced
Bazaarvoice has announced the winners of its third annual Social Commerce Awards, which took place last week at BFI IMAX in London

http://www.boxtechnologies.com




Whitepapers
Augmenting 3-D Secure with Comprehensive Controls for Fraud Prevention
An advisory guide by Accertify for enterprise merchant fraud teams and chargeback managers, risk analysts, Compliance officers and financial system managers who are looking for effective ways to reduce payment card fraud.
Retail 2D: The connected Shopper
Today, retailers face a new connected customer that expects a seamless and customized shopping experience across different channels, from websites to mobile applications to in-store. This new technology-empowered shopper uses the Internet and a smartphone to search, compare, evaluate, and buy products and services, and most importantly, to engage and interact with retailers in order to get tailored offers.
Low-cost ECO POS now a reality
Eco-Friendly POS:
It’s Not Easy Being Green …Or Is It?

Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
The Way To Pay - Making M Commerce a reality
The proliferation of smartphones is transforming many lives and businesses. With the integration of Near Field Communications (NFC), and payment-based applications into handsets, mobile users will soon have access to a new way to pay for goods and services direct from their phone.
UK retailers leverage network video to gather business intelligence
Network video offers far more than just enhancing loss prevention, it is also being deployed to improve store layouts, optimise merchandising strategies and increase operational efficiency.
Retail experience/improved/APM Guide
Future-Proof Revenue with Resilient Next-Gen Apps
ca technologies whitepaper
Are your customers getting the best online experience?

Read this White Paper and be automatically entered into a free prize draw to win a new Apple iPod Touch.
Card Data Security in an IP World White Paper
A Frost and Sullivan White Paper sponsored by TNS
This website is a part of Perspective Publishing Limited, registered in England No 2876166.