Cosmetics retailer L’Occitane has partnered with Salesforce for use of its Commerce Cloud platform, which will deliver highly personalised shopping experiences for customers and accelerate the brand’s global growth.

The retailer will be replacing its in-house e-commerce system with Commerce Cloud’s multi-site, multi-language and multi-currency capabilities. By doing this, the company will be able to expand its digital presence at a faster rate and respond more quickly to customer trends.

The new solution will also help L’Occitane – which has 3,000 retail outlets across 90 countries – deliver a unified commerce experience across every channel and device.

Jeff Barnett, CEO of Salesforce Commerce Cloud, said: “Technology innovation is driving more connected and personalised shopping experiences for consumers, and retailers need a unified commerce platform to meet – and even exceed – their expectations.

“By deploying Commerce Cloud, the L’Occitane Group will be able to grow and innovate even faster and continue adapting its e-commerce offering to fit consumer trends in local markets, providing exceptional and customised shopping experiences across the world.”

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