18/07/11

By Karen Moss

LG launched the world’s first Smartphone with full 3D, which allows users to shoot video and take photos in 3D without the need for glasses. To promote the launch of the LG Optimus 3D, Inition have rolled out Europe’s largest bespoke in-store glasses-free 3D campaign at mobile phone retailers this week.

The campaign went live in 20 Carphone Warehouse hero stores and 4 Best Buy stores in the UK, plus a 2D version is showing at an additional 330 stores. A further 200 24 inch glasses-free display screens will be installed in mobile phone retail outlets in selected European countries this month.

The in-store screens showcase the 3D functionality of the LG Optimus 3D, which lets you record 3D videos and take 3D photos. The video shows the LG Optimus 3D used to record stunts performed by freerunners; the stunts are then shared online on a dedicated 3D channel directly from the phone and via an HDMI connection to one of LG’s 3D TV’s.

Craig MacLennan, Channel Marketing Manager at LG Electronics Europe commented: “This innovative campaign is the perfect way to demonstrate the glasses free experience of the LG Optimus 3D. It reaches consumers at the critical point of purchase and provides engaging, informative, stunning 3D content.”