LABELUX, the group behind a range of luxury brands including Jimmy Choo and Bally, has signed a global deal with eCommera. The signing is key to LABELUX’s strategy to expand its brand presence internationally and across channels to create an increased level of direct engagement with its customers.

The rollout will commence with UK, US and European sites for Belstaff, the English heritage brand acquired by LABELUX in June 2011. eCommera will enable Belstaff to start transacting online and back the brand with full e-commerce support – fulfilment management, customer service, trading and marketing.

Belstaff is the first in a series of brands to go online as part of the contract between the two companies.

Mark West, CTO at LABELUX, says: “We chose eCommera for its flexibility, quality of staff and ability to deliver to tight timescales.”

eCommera’s accelerated route-to-market model and modular approach to outsourced e-commerce will enable Belstaff to trade quickly and efficiently, removing the risks associated with developing an e-commerce team from scratch. Also, there are no lengthy contract tie-ins, so that once Belstaff’s operation is up and running; the various e-commerce functions can be brought in house.

LABELUX and the brands will also use Intelligent Trader, eCommera’s decision support tool, which will allow them to take a holistic view of the online data generated across all brands and business functions, to inform decision making and suggest prioritised actions to drive growth.

eCommera have integrated a number of best-in-class, third-party products, including Demandware’s Commerce Center, into the total solution for LABELUX.

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