RichRelevance today announced a partnership with John Lewis to provide a personalised shopping experience for e-commerce customers. John Lewis selected RichRelevance as the company’s personalisation partner following a successful test of the software in late November.

The retailer reported a 27.9 per cent increase in online sales in the five weeks to 31 December, after introducing RichRelevance’s personalised product recommendations in mid-November. The company has identified e-commerce personalisation as an important strategy for accelerating growth online.

By using RichRelevance’s personalisation engine to dynamically analyse shopping behaviour alongside data on relationships between products and product categories, johnlewis.com is able to offer every customer a unique and personalised experience.

“We see personalisation as an extension of quality customer service, by giving every shopper an experience that’s uniquely tailored to their preferences,” said Sean O’Connor, Head of Online Delivery & Customer Experience at John Lewis. “We chose RichRelevance as our personalisation partner because their technology provides our customers with increasingly relevant product recommendations, so that they’re able to find related products they want to buy more easily. We’ve seen a substantial lift in sales and order volume.”

Following the success of the initial test period, John Lewis also integrated personalised recommendations into their email campaigns, driving a significant increase in cross-sell activity within the order confirmation email programmes.

Share Story: