Infosys and Waitrose have co-developed a new multi-channel web platform, the aim of which is to deliver a fully integrated online experience for waitrose.com.

Rob Collins, director, e-commerce at Waitrose, comments: "We see this as a very exciting development for Waitrose as part of our ambition to become a truly multi-channel business with a strong and differentiated e-commerce business as one part of that. The new website is a very important part of our strategy in this regard, and we are delighted to be working with Infosys on such a substantial project. Their experience and expertise in this field is a significant asset as is their depth of capability. Those are critical requirements to successfully deliver a project of this scale especially in the time horizon that we are working to."

The new single website features simpler navigation, intuitive design, and enhancements to search features including the 5,000 family friendly recipes readily available on the site.

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