Woolworths has selected The Hut Group to run the entertainment section of its new website, which launched last week.

The retailer's online-only product range moves the business away from general merchandise and homeware to concentrate on entertainment products, children's clothes and gifts, and its Ladybird clothing range. Dominic Starkey, head of e-commerce at The Hut Group: "Woolworths is an established brand that is recognised throughout Britain. This year marks its 100th year in the retail industry, so we're proud to be part of the brand's revival and enable the business to offer the products that it is famous for. Our white label service will ensure Woolworths provides an excellent customer experience, from searching and browsing for products to the physical delivery of goods."

The new site has thus far received mixed notices, with many industry commentators questioning the decision to split it into three separate sections (main website, entertainment, and party and pick n' mix shop) with their own shopping baskets and checkouts. Retail Systems' take on woolworths.co.uk can be found at: www.retail-systems.com/blog

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