House of Fraser has worked with Bazaarvoice on a Mother’s Day Stories campaign, following the implementation of Ratings & Reviews and Ask & Answer platforms on its website. The campaign utilised Bazaarvoice technology to collect customers’ nostalgic experiences and recollections of lessons their mothers taught them.

The company's Social Recommendations feature gives customers the ability to link to specific products from their submitted stories. The Stories campaign featured across multiple channels, sitting on the brand website as well as in email newsletters, the blog and House of Fraser’s Facebook and Twitter profiles.

“We’ve had a really positive response to the Ratings & Reviews and Ask & Answer functions on our site,” says Robin Terrell, executive director of multi-channel and international at House of Fraser.“The Stories campaign is another great way of encouraging customers to share their experiences. It will help us to achieve a more personal connection with customers and to build a strong online community, through offering browsers rich and compelling content.”

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