Home furnishings retailer Heal’s has launched an m-commerce site, using the mobile platform solution from Venda, powered by Digby Localpoint Storefront. Intended to complement Heal's e-commerce site and six retail stores in the UK, the mobile site features a store locator, ratings and reviews, and social integration.
“With an increasing percentage of our online traffic coming from mobile devices, adding a mobile site was a strategic next step for us,” says Mike Traill, head of e-commerce at Heal’s. “The shift to mobile creates a huge opportunity for us to engage with our valuable customers on a deeper, more personal level.”
Some cheer amongst the gloom Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report
Maven and SAP Business Objects yield fruitful business insight for Berry Gardens: Business Intelligence case study.
Synopsis: Discover how Berry Gardens uses SAP Business Objects delivered by Maven to solve a daily complex logistical puzzle - how to get berries from field to shelf within a matter of hours. With a morning’s turnover typically worth between £7m and £10m, access to up-to-the-minute information is vital to Berry Gardens’ success.