Gro mobile sales soar after online revamp
Written by Chris Lemmon
The Gro Company has seen mobile revenue jump by 30 per cent following a relaunch of its website in December last year.
The revenue increase accounts for the first two months of 2018, compared with the same period in 2017. Average order values have also grown by 13 per cent.
E-commerce agency Gene worked with the retailer to implement the new platform, providing shoppers with a more tailored retail experience, with relevant offers and recommendations for parents.
Apple Pay and Google Pay are among mobile payment technologies due to be deployed.
“We’re embarking on an ambitious growth strategy,” said Kirsten Pett, e-commerce manager at The Gro Company. “Launching our website on the Magento 2 Commerce platform gives us more control over merchandising, which allows customers to find and buy what they need more easily. With mobile devices now accounting for 85 per cent of online traffic to The Grostore, we will be adding extra functionality to further enhance the customer experience.”
The Gro Company’s retail partners include Mothercare, John Lewis, Boots and Amazon, and products are also available worldwide, both online and in stores. Plans for this year include expansion in Australia, across Europe and the US.