Advertisement
     

09/11/2009

By Scott Thompson

Google is launching Google Commerce Search to power fast and accurate search on retailers' websites with the aim of increasing conversion rate of sales.

The system allows shoppers to search for products online up to ten times faster than the average online retail site. Retail specific search features allow retailers to customise the search terms and options available to site users.

The tool has already been adopted by Birkenstock USA. "Google Commerce Search is improving user satisfaction - bounce rates have decreased and we're seeing more return customers,' says Jeff Kilmer, COO at Birkenstock USA. 'The search results are ultra-fast, so customers more easily find the specific products they're looking for. We deployed Google Commerce Search quickly and easily, and we've seen dramatic conversion improvement since implementation. It has also meant a better shopping experience for our customers, which is critical given the holiday season rush."

Home     More News


Other stories you may find of interest:

Multi-channel movers and shakers: results revealed
Retail Systems can exclusively reveal the results of a multi-channel movers and shakers survey, recently carried out by Retailinsider.com on behalf of K3

Poor performance hits online retail hard
Online retailers are potentially losing up to £5.65 billion per year in lost sales as customers abandon transactions due to poorly performing websites

Online grocers must do better
New findings from ConsumerIntelligence.com show that online grocery shopping is growing in popularity

http://www.boxtechnologies.com




Whitepapers
Augmenting 3-D Secure with Comprehensive Controls for Fraud Prevention
An advisory guide by Accertify for enterprise merchant fraud teams and chargeback managers, risk analysts, Compliance officers and financial system managers who are looking for effective ways to reduce payment card fraud.
Retail 2D: The connected Shopper
Today, retailers face a new connected customer that expects a seamless and customized shopping experience across different channels, from websites to mobile applications to in-store. This new technology-empowered shopper uses the Internet and a smartphone to search, compare, evaluate, and buy products and services, and most importantly, to engage and interact with retailers in order to get tailored offers.
Low-cost ECO POS now a reality
Eco-Friendly POS:
It’s Not Easy Being Green …Or Is It?

Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
The Way To Pay - Making M Commerce a reality
The proliferation of smartphones is transforming many lives and businesses. With the integration of Near Field Communications (NFC), and payment-based applications into handsets, mobile users will soon have access to a new way to pay for goods and services direct from their phone.
UK retailers leverage network video to gather business intelligence
Network video offers far more than just enhancing loss prevention, it is also being deployed to improve store layouts, optimise merchandising strategies and increase operational efficiency.
Retail experience/improved/APM Guide
Future-Proof Revenue with Resilient Next-Gen Apps
ca technologies whitepaper
Are your customers getting the best online experience?

Read this White Paper and be automatically entered into a free prize draw to win a new Apple iPod Touch.
Card Data Security in an IP World White Paper
A Frost and Sullivan White Paper sponsored by TNS
This website is a part of Perspective Publishing Limited, registered in England No 2876166.