Gomez has launched a new tool which helps online retailers calculate how much revenue they are potentially risking as a result of slow web page load times.

Unveiled this week at the National Retail Federation Big Show in New York, the free calculator is available at: http://www.compuware.com/fastcalc

The tool is built from real users' web experience data that correlates web page load times with page abandonment rates. By entering some basic data about a company's online operations - such as conversion rates, monthly visitor tally, average transaction value size and web page load time - the tool generates a custom report that includes a 12 month projection of how much additional revenue a site could potentially capture with performance improvements.

"Consumers expect immediate response regardless of where in the world they might be accessing a site from, what sort of device they are using and whose network(s) they might be on," says Bob Paul, president and COO at Compuware Corporation. "Competitors are a second away, so organisations can't give customers any excuse to click away, as this tool clearly illustrates."

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