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16/12/2009

By Scott Thompson

Gap's Oxford Street store is utilising the Infinite Plasma videowall from PSCo to bring its adverts in-store during the Christmas period.

The outlet has a temporary installation of a 3 x 3 plasma wall to relay Gap's Christmas season advertisements to shoppers. Interactive design agency, Osmotronic, specified and installed the screens to meet the store's brief. Director Matthew Falla explains: "The idea was to create impact and display both adverts and motion based content for the Christmas season. Working with Gap's internal creative team and US agency, we created a looping motion graphic show reel of the brand's Christmas campaign which was shown on the screens. We explored the options available for the install looking at projection, LED walls and other solutions but the Infinite Plasmas were the firm favourite. Gap preferred the product due to its brightness, the impact of the screens, their slick and modern appearance and affordable price."

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