01/10/2009
By Scott Thompson
Shine Marketing has contributed to the online element of GIVe, the new womenswear label launched by George Davies.
The company worked closely with GIVe from the outset of the project to advise the team on the key factors required to develop a successful e-commerce business. This led to the appointment of K3 to build the website on their NavtoNet platform. Shine also provided a range of production and development services to translate the luxury branding created by Red Creative into an effective online experience.
In addition, Shine managed several rounds of user testing including benchmarking against a range of competitor sites, followed by further pre-launch testing. It also built a pre-launch microsite, gathering permission-based email addresses in preparation for the high profile launch campaign. It continues to provide content management technology for brand and community editorial.
Nigel Roberts, head of e-commerce at GIVe, comments: "The online retail sector has huge potential, but that also makes it very competitive. We needed to ensure GIVe's extensive retail industry knowledge was supported with an online presence that was technically adept and delivered a positive brand experience for the customer. Shine Marketing has been instrumental in helping to achieve this."
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