Tokyo retail complex GINZA SIX is to implement a new indoor positioning system (IPS) from Senion, in order to help shoppers navigate the 19-story, 500,000 square foot facility using their smartphone.

GINZA SIX will feature 241 brands – including flagship luxury stores and notable restaurants. The new Senion technology will enable shoppers to understand their location within the facility and will show them the shortest route to their destination.

More than 20 million people are expected to visit GINZA SIX each year, many of whom will be tourists unfamiliar with the enormous facility. Those who download the free app will also be able to sign up to latest news and promotions from the stores, as well as make reservations for dinner or services.

Christian Lundquist, CEO and co-founder of Senion, said: “GINZA SIX recognizes that shoppers are looking for unique services and personalized attention when going to a mall, and StepInside is an effective tool for providing an interactive and personalized shopping experience.

“Our technology also offers a valuable channel for retailers to connect with the consumer, which can be challenging for brick-and-mortar retail establishments.”

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