The Fragrance Shop has reduced cart abandonment rates by at least 10 per cent after installing address validation from Postcode Anywhere on their e-commerce site.

The Fragrance Shop also cites Postcode Anywhere’s Store Finder as one of the necessary tools for implementing a multi-channel strategy.

Mark Kelly, head of e-commerce at the Fragrance Shop says: “We wanted to ensure that the check-out process was as slick and efficient as possible which has improved the way we collected online payments. The average customer enjoys the experience of browsing different products on-line, but often they find the payment process a bit of an anti-climax so it’s vital that we give site visitors a good user experience.
After all we want them to come back to us.

“Implementing Postcode Anywhere’s address validation has definitely helped us to both improve and expedite the payment process. We know it has decreased our cart abandonment rates by at least 10 per cent already. Not only that but we are now far more confident that the product will reach the customer’s doorstep.”

With 140 retail outlets based throughout the length and breadth of the country it was also vital that the Fragrance Shop made provision for people who prefer to shop in-store.
Kelly adds: “We needed to maximise on the benefits of the multi-channel business model but more importantly we wanted to ensure that every one of our online customers received a good user experience.

“We recognise not everyone wants to shop online so directing them to their nearest store is key. We saw the implementation of Store Finder as a way to help drive our offline customers to their nearest retail outlet."

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