FatFace and Sosandar see online sales surge
Written by Hannah McGrath
Clothing and footwear retailer FatFace felt the chill in the run-up to Christmas as shoppers continued to move their purchases online, which put a spring in the step of Shoe Zone and e-commerce retailer Sosandar.
High Street retailer Fatface saw in-store sales for the Christmas period drop six per cent during a "broadly flat" December against a backdrop of the worst Christmas in a decade for retail.
However, online sales were up 16 per cent year-on-year in the five weeks to 5 January, up 47 per cent on a two-year basis.
The firm’s half-year operational results showed that profit was up four per cent and total sales up 2 per cent at £122 million, bolstered by a six per cent increase in online sales and a 59 per cent jump in international sales during the 26 weeks to 1 December.
FatFace also announced that Liz Evans would be taking over from Anthony Thompson as chief executive of the company on 1 March. Thompson said a combination of full price strategy, international growth and an increased focus on e-commerce had “delivered” for the company.
“Christmas shopping patterns appear to be changing driven by Black Friday and growing consumer confidence in online delivery speed and availability,” he added.
Continuing the trend, online fashion pureplayer Sosandar reported a 219 per cent surge in revenue for the fourth quarter, to £1.6 million, inching ahead of expectations.
The buoyant results were underpinned by a full price hold strategy for Black Friday and rapid growth in the customer database to nearly 100,000 - up 209 per cent - while repeat orders jumped by 527 per cent. The conversion rate increased 129 basis points to 3.47 per cent, while the average audience value increased 10 per cent to £105.58.
Meanwhile, discount shoe retailer Shoe Zone said a new digital strategy, combined with the retail park ‘Big Box’ store model, had fuelled a 1.8 per cent rise in revenue in the year to 29 September to £160.6 million.