Faith has signed a deal with Mobile Interactive Technology (MIT) to license its MIDAS solution for one year, enabling the retailer to manage all its SMS mobile marketing activity in-house.

Faith's SMS marketing will fully integrate and support all campaign activity surrounding the launch of its new website, which went live last week. It will also: inform customers of new season collections; raise awareness of sales and promotional activity; drive footfall in-store throughout the UK and online by delivering mobile redemption codes and supporting discount promotions; build consumer loyalty to the brand by supporting awareness and applications for the Faith VIP card

Talin Vartevanian, head of e-commerce, says: "As a fashion footwear brand, Faith is the ultimate destination for footwear lovers and accessory addicts with catwalk inspired styles and up-to-the-minute trend led designs. Our customers are continuously craving the latest sale offers and information from their footwear store. Adopting mobile and integrating SMS was the perfect solution for us. There is no cost to our consumers, with all being kept informed of marketing and promotional activity as well as receiving exclusive offers to use online and in-store."

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