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02/02/2010

By Scott Thompson

Interflora has increased orders through Facebook with the help of online marketing company RedEye. After just one month of the flower retailer launching a page on the social networking site, it has attracted over 700 fans and assisted in 60 orders.

After just one month of the flower retailer launching a page on the social networking site, it has attracted over 700 fans and assisted in 60 orders.

Ricky Moxon, digital marketing manager, says: "When RedEye suggested we incorporate Facebook into our customer engagement strategy, it seemed like a no brainer in terms of reaching out to a larger audience. After just over one month of the page being live the results have been tremendous. Resulting in 60 orders and acquiring over 700 fans, the Interflora page on Facebook is helping us reach out to new customers and build our relationship with existing customers. All in all we are increasing brand awareness and creating more orders."

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