Facebook Login integration is twice as popular with European online retailers than their US counterparts, reveals the ‘Login to Boost Checkouts’ study by Betapond. The report scored the websites of 200 of Europe’s top online retailers against a detailed best practice social integration benchmark.

With 14.5 per cent of European online retailers implementing Login with Facebook, compared to six per cent in the US (according to a previous Sociable Labs report), the study indicates that Europe’s retailers are working harder to make their e-commerce offering a social one.

The Betapond report, entitled ‘Login to Boost Checkouts: Social commerce opportunities for European retailers’, is available to download from http://betapond.com/login-to-boost-checkouts/. In addition to investigating Facebook Login, the study assesses the prevalence of other social sharing options and ascertains which retailers among Europe’s top 200 deliver the most social retail experiences overall.

ASOS.com and Hepsiburada.com topped the social study, both achieving an impressive 79 per cent against the social criteria. Both sites have implemented Login with Facebook, and feature a good array of social sharing options on product pages.
However, not all retailers have embraced social e-commerce, with 33 out of the 200 assessed offering no social elements at all.

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