By Karen Moss
Everest, the home improvements company, has partnered with Maxymiser, the global expert in Customer Experience Optimisation. The partnership will improve the customer experience and enhance the customer journey on its website.
Everest will use Maxymiser’s MaxTEST, carrying out A/B and multivariate testing across critical pages in its online conversion funnel. Working with Everest, Maxymiser will design a series of initial tests that will determine the best combination of content, design and layout that will enable the customer to get in touch via the channel that is most convenient to them.
Other tests will focus on optimising brochureware content aimed at providing users who are browsing and researching on the site with everything they need before they feel ready to get in touch.
Jenny Cahill, Group Brand and Digital Manager, Everest, said: “With Maxymiser we are now able to confidently respond to our customers’ needs on our site and continuously improve their online experience. As you might expect from Everest, a constant and evolving programme of web development, centered around our customers, has always been at the heart of our strategy.
"With Maxymiser’s technology and superb level of expertise and support from the account and consultancy teams, we can feel confident that the developments are based on an extensive and thorough testing and support programme.”