Sir Terry Leahy was among investors who have thrown their weight behind Eagle Eye Solutions to the tune of £1.5 million. The ex Tesco boss invested alongside retail analysts, Bill Currie and Iain McDonald, bringing a wealth of expertise to the mobile voucher issue and redemption technology provider.

The funding will enable Eagle Eye to further expand its team, and consolidate and grow its retail partnerships, helping establish the company as the forerunner in digitally redeemed mobile coupons and gift vouchers.

“This is an exciting time to get on board with Eagle Eye Solutions, which has expanded its retail partnerships rapidly in recent months,” says Sir Terry. “The retail industry is waking up to the huge opportunities that mobile marketing represents and mobile coupons are a vital component. Eagle Eye is leading the way in this field and I look forward to playing a part in its positive impact on the market. ”

Steve Rothwell, CEO, Eagle Eye Solutions, adds: “We are delighted to have secured the backing of such experienced and high profile figures within the industry. Our technology empowers retailers with physical stores to use digital marketing techniques that have worked so well online in the last 15 years. This funding round will enable us to accelerate our progress and sign up more retailers more quickly than we could organically.”

Eagle Eye delivers the ability to redeem digital vouchers simply and securely, in real time, using the Chip and PIN pad and without any requirement for a massive upgrade of retail/EPoS systems. It is already working with a number of high profile retailers, including Comet, Aurora Fashions, Blockbuster and Virgin Active.

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