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By Karen Moss

EE, the UK’s biggest and mobile network, has been chosen by Asda as the new network for its MVNO. As of 1 October, Asda Mobile customers will have access to EE's network.

Asda is working with EE to provide Public WiFi across its entire estate of over 568 Asda stores and their head office in Leeds. The free Asda branded service, which has already attracted nearly half a million sign-ups, was launched to make the shopping experience even more convenient for its customers.

In addition, EE has supplied 700 iPads to stores and depots around the country to help Asda colleagues handle administrative work quickly and easily leading to a better customer experience in store. It allows them to access internal apps and store planning from anywhere in the store and is supported by the WiFi in store. This has provided seven hours back to store managers each week.

Asda sees Public WiFi as a reflection if its commitment to customer service innovation and is working with EE on further service enhancements.

Mark Ibbotson, retail director, Asda, said: “EE already provides excellent service to our customers and colleagues by providing free WiFi in store, and through our business to business contract. So this mobile partnership felt like the next logical step.

“Our decision to take our MVNO business to EE was driven by our ambition to further improve the experience for Asda Mobile customers, by taking advantage of a bigger and faster network, with first class network coverage – and offering even better value.”



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