01/10/2009

By Scott Thompson

To celebrate ten years of online ordering in the UK, Domino's has launched two new initiatives - the Pizza Tracker and an iPhone ordering app.

The Pizza Tracker has been available in the US since January 2008 and will allow web customers in the UK and Republic of Ireland to see exactly where their pizza is at any time prior to delivery. Customers using the tracker can see a changing display that shows when the order has arrived at the store, when it is in the oven, when it is ready for collection or on the road and when it's been safely delivered and the driver is back in the store.

The new iPhone app, meanwhile, is accessed via the usual www.dominos.co.uk or www.dominos.ie and has all the functionality of Domino's traditional online ordering, including meal deals, and as it is a weblink it comes free rather than as a paid for download.