Greater digital engagement boosts Dominos sales
Written by Anthony Strzalek
Pizza delivery giant Dominos has announced a boost in Q3 sales on the back of double digital online growth.
Overall group sales increased by 20.8 per cent year-on-year to reach £286.4 million in Q3 2017.
These figures were reflected by the firm’s digital acceleration which saw it increase online sales by 17.4 per cent on last year, with online now representing 75 per cent of all UK system sales. Dominos also began the roll-out of GPS in Q3, with 64 stores active at the period end and over 200 due to be operational by the end of the year.
The group’s total UK sales saw a more modest rise, this time by just over 12 per cent from £233.3 million to £261.6 million, with like-for-like sales up 8.1 per cent.
Dominos also opened a total of 19 new stores in the period, including its 1,000th UK store.
David Wild, chief executive officer, said: “We are pleased with our performance in Q3, especially the improved trend in our core market of the UK. Additionally we are making progress in all our overseas operations. In Ireland and Switzerland, our online initiatives are fuelling accelerated growth.
“In the UK, consumers are uncertain and they continue to focus on value. Our commitment to growth remains undiminished, as does that of our franchisee partners. We expect to launch a record 90 stores in the UK this year, with an encouraging pipeline already in place for openings in early 2018.
“More recently, we have seen a real surge in digital engagement, with our new advertising campaign driving a record 200,000 online orders - or 140 a minute - on the last Saturday in September.”