06/09/2010
By Scott Thompson
Crew Clothing has partnered with Maxymiser to improve customer engagement and boost online sales. The luxury casual clothing brand will be utilising Maxymiser’s multivariate testing technology and a full range of consultancy services including campaign planning, data analysis and technical support, to test different webpage layouts, sequences and content, and then measure live visitor responses.
Iain MacDonald, head of marketing at Crew Clothing, comments: “As part of our new online marketing strategy, we recognised that although our ability to drive traffic to the website was good, we needed expert advice and knowledge in order to increase our conversion rates. We looked at a number of suppliers but Maxymiser stood out because it has a singular focus on conversion management and it has a proven track record of delivering ROI for major retailers.”
“We were very impressed with Maxymiser’s technology and approach, together with their knowledge of the industry. They have a very dynamic team who are results-driven, and their consultants have a real depth of experience in the conversion management sector. In addition, as we have limited internal IT resources, their end-to-end service offering was very appealing, meaning that they are able to oversee the entire project, from testing, planning and design, to data analysis and project management,” he adds.
