05/09/11
By Karen Moss
Contis has launched an advanced smartphone gift card platform aimed at retailers, restaurants, hotels and leisure outlets. The smartphone gift card programmes operate on Contis’s own payment processing platform and each programme is designed to suit the individual requirements and goals of the client.
The smartphone gift cards operate in the same way as a traditional gift or prepaid card scheme with the added advantages of being instant, more flexible, easier to administrate and extremely cost-effective.
Contis smartphone gift cards can seamlessly integrate into an existing, ‘traditional’ gift card programme or operate as a stand-alone scheme. End users can be targeted via their phones with advanced promotional and merchandising opportunities and the gift card application can be linked to existing social media campaigns.
Gift cards can be bought and sent in seconds via a smartphone and redeemed in store or online. Cardholders can instantly track how much they have left to spend and, as accounts are PIN protected, the funds are secure even if a phone is lost or stolen.
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