Awareness of contactless mobile payment points and symbols amongs consumers has more than doubled in just 12 months. According to the latest Mobile Payment Index results from eDigitalResearch awareness has risen from 15 per cent of shoppers to 39 per cent.
The report shows that, whether a user of contactless payments or not, awareness surrounding the technology is on the rise. As more and more brands and businesses, as well as handset manufacturers, begin to invest in the technology, awareness is starting to grow.
Use of contactless mobile payments is also on the increase. Over half (53 per cent) have now used their mobile to make a contactless payment purchase, compared to 47 per cent this time last year.
Spending via mobile NFC technology has grown considerably over the past 12 months and average spend per transaction now stands at £26.84.
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