Coachwise has selected Maginus to design and build four new websites.

The specialist publisher, mail order catalogue and online retailer of sports books, DVDs, training tools and sports related software is banking on the new sites to improve customer service, fulfilment and marketing, as well as providing security under PCI DSS. Using Maginus E-commerce, Coachwise will have a single, integrated back office solution that will enable its main website - www.1st4sport.com and its other sites for the Rugby Football Union, Football Association and England Netball Association; www.communityrugbyshop.com, www.FAlearningshop.com and shop.englandnetball.co.uk, to trade through a secure PCI compliant system.

Karen Shead, head of campaigns at Coachwise, says: "Maginus has delivered four great sites, with fresh and modern designs, and a content management system to give us complete control to make any changes ourselves. As well as providing us with a fully integrated PCI compliant solution that will enable our customers to securely purchase goods, while enhancing the customer service offering. The technology enables us to monitor our user content and interact with our clients, providing greater insight into which products we should stock."

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