By Karen Moss
A Birmingham-based digital agency has completed work for Claire's Accessories, including a mobile site and in-store QR codes. Fast Fwd Multimedia was awarded the contract after successfully showcasing their portfolio of web development and internet applications.
The team has been providing web design, creative and technical web development support to Claire's, delivering their online competition ‘Party like a Celeb with T4 On The Beach' campaign.
The project involved creating a website to promote Claire's sponsorship of T4 On The Beach on 1 July 2012 at Weston-Super-Mare, and the site www.clairesandt4otb.com is already creating high levels of visitors all eager to win back stage access or golden circle tickets.
Claire's will also be launching their new pop-up shop and styling booth at the event.
Kishen Hawkins, who founded Fast Fwd, says: "This is another great opportunity to work with globally renowned and locally loved brands. We were also delighted to be able to introduce some great supporting technology to the campaign with in-store QR codes, mobile optimised versions of the website and campaign tracking.
"Having a mobile version of the site is very important for connecting with a teenage audience today who use their mobiles for accessing the web. Forty per cent of visits to the Claire's and T4 OTB campaign were from mobile devices."