30/11/11
By Karen Moss
Luxury men's shirts retailer, Charles Tyrwhitt is working with Maxymiser to increase its online sales and enhance its e-commerce experience. As a result of using the Maxymiser solution, Charles Tyrwhitt has experienced an increase in conversion rates by putting customers at the heart of its website development strategy.
To complement the re-launch of the company’s website, Charles Tyrwhitt decided to implement a multivariate testing solution that would enable the company to continually test and improve pages of the website. Following a competitive tender Charles Tyrwhitt selected Maxymiser based upon the quality of its multivariate testing platform MaxTESTTM, the added value consultancy services provided by the Maxymiser team, and the company’s proven track record in the retail industry.
Luke Kingsnorth, e-commerce director at Charles Tyrwhitt, explains: “Using Maxymiser’s conversion management suite we are now able to test proposed changes to the website before they are rolled out, in order to see if what we think is a positive change does actually help to boost conversions.
"As a primarily online business an effective website is key to our success and we used to spend a lot of time debating internally about what changes we thought would have a positive impact. Using multivariate testing removes these subjective debates, as the reports and dashboards provide detailed results that enable us to clearly see which design and content layouts work best.”
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