Cash Generator has brought its online payment processing under one roof. This follows the implementation of Payment Pages, a solution from SecureTrading, which will help the company as it looks to open 50 new stores in 2011.

Dan McGrath, financial controller at Cash Generator, says: “When we took the decision to launch our new website we wanted to give our franchise network the ability to sell their products over the internet to customers. This has a key role to play in the future growth of our business. In 2011, internet sales will account for more than 20 per cent of our total turnover, while our site sees around 6,000 daily visitors and the average order value for each customer is around £75.”

The retailer says that the implementation process was seamless due to SecureTrading smoothly integrating with the Microsoft Commerce Trading platform, the bespoke EPoS solution and merchant accounts across its franchise network. McGrath comments: “This was a complex shift for the business due to the complex retail model. However, it was ably assisted by the chosen supporting technology and the team who worked on the project.”

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