20/10/11
By Karen Moss
Carlsberg UK has partnered with Brandbank to help online shoppers make informed buying decisions and find the right product. The brewer offers almost 90 brands in the UK through a variety of channels.
In partnership with Brandbank, Carlsberg UK is working to extend and enhance the product information available on retailers’ e-commerce sites. As well as a range of imagery and standard information, products online are to include taste and flavour notes and food recommendations.
Working with Brandbank, Carlsberg has become one of the first food and drink brands in the UK to work on 360 degree spin product imagery.
"The Brandbank service means that we can painlessly pull together our product information in one central place," says Fran Peterson at Carlsberg. "The spin-off benefit from this that our sales teams have round the clock access to relevant and current information, no matter where they happen to be. All our products are aligned and with consistent datasheets in place across the business."
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