22/08/11
By Karen Moss
The Cloud and Caffè Nero have announced a partnership to provide the retailer’s customers with free wireless internet access in 450 outlets from September. More than one million customers a week will soon enjoy the quick and reliable internet connection that Wi-Fi technology provides.
The agreement comes off the back of The Cloud’s recent partnerships with PizzaExpress and Nintendo.
Shane Moates, head of business development at Caffè Nero said: "Our customers expect a premium espresso-based coffee experience at Caffè Nero and the Wi-Fi experience they receive should match this level of quality. Having a strong, fast and reliable internet connection is important to our customers and helps integrate Caffè Nero into the local community as a neighbourhood gathering spot. We chose The Cloud because we wanted a partner that is dedicated to understanding Wi-Fi, with a set service level agreement in place to ensure we receive the very best service."
Steve Nicholson, managing director of The Cloud, added: "Caffè Nero is a substantial addition to our list of partners and joins the ever-growing number of site owners who recognise just how important Wi-Fi is to the way people live their lives. Consumers and business people now expect to be able to enjoy a quality internet connection wherever they may be – for both social and work-related reasons – and coffee shops are one of the most popular places for people to do this.”
Wi-Fi technology enables devices such as smartphones, tablets, video game consoles and laptop computers to connect remotely with the internet when within range of a wireless network connection.
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