01/10/2009

By Scott Thompson

Cadbury World has installed a new digital signage solution.

Developed and installed by X2 Computing, the system is providing up to the minute information on ticket sales and admission times, reducing administration costs and increasing revenues by advertising additional onsite and offsite attractions. According to Tim Gimbert, operations manager at Cadbury World: "X2 Computing was the only supplier able to provide us with a system that we could purchase outright and retain full control of content management to deliver a low cost of ownership. It gives us the ability to update or change the content ourselves at a moment's notice enabling us to react faster to changing requirements."

The solution comprises a 52" screen installed behind the ticket sales desk and a server with an installed signage application. An additional 42" screen is situated near the attraction entrance. "The new system has met our highest expectations, presents a more up to date and professional image across the whole reception area and frees up staff to be more responsive to the needs of visitors at all times as well as making a real contribution towards ensuring visitor safety and comfort," says Gimbert.