30/11/2009
By Scott Thompson
Hungarian retailer CBA has implemented ZBD's e-paper solution in its Mogyoród store, near Budapest.
CBA is Hungary's second largest retailer with an estate of 3,300 stores, primarily made up of convenience stores and 600 supermarkets, all operating under a co-operative-like business model with a proportion of stores centrally owned. The majority of its outlets use paper labels to display product and pricing information, but these have proved to be a challenge with constant price changes and promotions that were time and resource-consuming, leading them to ZBD's electronic shelf label solution.
Dr. András Malasics, general manager at CBA, says: "We realised that we needed to automate the changes that we make to our products and pricing on a daily basis. We had considered the old segment displays, but we recognised that these offered limited functionality with a high total cost of ownership. Implementing ZBD's e-paper displays throughout the store will enable us to make measurable savings and improve efficiencies, and we consider this to be a long-term solution."
